Seat’s unexpected reaction that turned the Spanish market upside down
Seat is again leader in Spain. The Spanish automaker, which in 2022 fell to sixth position domestic market and was surpassed by Toyota, Kia, Hyundai, Volkswagen and Peugeotstarted 2023 with an unexpected comebackwhereupon he returned it to the second position in the Spanish market and put steps away from toyota.
Seat has returned and points to Toyota
Seat closed the first quarter of 2023 with 18,040 registered units, 52% more than the previous year. It is one of the fastest growing high volume brands along with Dacia, Renault, Nissan and Opelit’s yours market share went from 6% in 2022 to 7.6% in 2023. Only 2,700 Toyota units separate it, which leads sales in Spain for the fifteenth consecutive month.
The Seat Arona is the best selling car in 2023 in Spain.
Seat Arona: the best selling car
also the Arona seat It is best selling car so far this year in Spain with 7,504 registered units, more than double the previous year. The Spanish urban SUV was the best-selling car in March with 3,324 deliveries, three times more than a year ago. It exceeds by 900 units the Dacia Sandero and in more than 1,000 toyota c-hr.
Seat Ibiza: also in the top 10
He Seat Ibiza it is also one of the best selling cars in 2023 with 4,879 units registered until March, 45% more than in the same period of the previous year. occupies the sixth position provisional in the ranking of the best-selling models in Spain. It’s him Ateca Seat it is the eleventh with 4,453 births, 58.2% more than last year.
The Seat Ibiza is one of the best selling cars in Spain.
Seat León: the great sacrifice
The same cannot be said of Seat Leonleader of the Spanish market between 2015 and 2019. Its sales in 2023 fell 44.4% to 960 units. And by 2022 they had already fallen by 50%. It is not that the Spanish pact has lost popularity among Spanish customers, but Seat sacrificed Leon production increase the manufacture of other models of the brand cuprawhat they give more profitability.
Cupra: the future of Seat
As a result of this strategy, Seat returned to profit in 2022 after two years generating losses, and Cupra’s growth is unstoppable. In fact, your sales skyrocketed. 57.6% in Spain until 5,138 units registered in the first quarter of 2023. Cupra’s best-selling model is the Formentor with 3,412 units delivered up to March, 11.4% more than the previous year, although the biggest increase was registered by cupra lion with 1,206 births, 1,225% more than a year ago.
The Cupra Formentor is Cupra’s best-selling model.
Seat and Cupra: more than Toyota
If we add Seat and Cupra salesthe Spanish manufacturer is the absolute leader in the national market with 23,178 registered units in the first quarter of the year, a 53.5% more than the previous year. It surpasses Toyota by nearly 2,500 units. The Japanese manufacturer would continue in second place even adding sales of lexus, Toyota’s luxury brand offering 1,395 units. toyota came out a tough competitor which many considered finished ahead of time.
An opportunity for Seat
Even the president of Seat himself, Wayne Griffithspredicts that Cupra sales will overtake Seat this year and will represent more than 50% of the Spanish manufacturer’s total deliveries. However, the inflationary escalationwhat’s car prices skyrocketed in recent years, and the increase in interest rateswhich makes the purchase of new passenger cars even more difficult, put the inverted market and could make some manufacturers like Volkswagen, Renault, Stellantis and Toyota itself reconsider its strategies to continue providing ‘accessible’ models to the market. Mainly now that the high increase in the average price of cars is a magnificent Entry opportunity for Chinese manufacturers.